I'm sure you've learned about taking away your customers risk by
offering a money back guarantee. But, putting yourself on the
line with a money back guarantee can be a little scary. I'm sure
you're thinking that people might take advantage of you. They
might use the product and then return it.
Yes, it's possible, but if you are offering a quality product
you will come out ahead. Like stated before, most businesses
will experience about a 5% return rate. A 0% return rate is
probably not possible and may not be worth the additional
effort.
Seriously.
Even if your product is fantastic, people will still
misinterpret what you are selling, or just change their mind
about it. And yes, some will try to cheat you, but this can be
side-stepped to an extent by offering a limited time money back
guarantee.
As a side note, if you don't put a time limit on your guarantee,
you'll probably get quite a few refunds around the holidays.
People need money to buy gifts after all. It happens.
In addition to setting a time limit on your money back
guarantee, there are other ways to keep your return rate low.
The most obvious is to offer a good product. If your product
lives up to your customer's expectations and they feel it is a
good value, they aren't going to return it. It's just that
simple.
Now, imagine if your product is more than what your customer was
expecting. You will really minimize your returns. Give away a
bonus that you don't even advertise and that's it, your
customers will be completely sold!
Like mentioned before, set a time limit on your refund. Between
30-days and 90-days is a standard, acceptable amount. The trick
is to make sure to give your unadvertised bonuses during that
time period. This is a great way to reduce the number of refunds
you will experience.
Incredible customer service Another way to keep your customers
happy is by simply checking up on them. Show them that you care.
Most businesses rarely ever do anything like this, even though
customers love it.
Drop them an email about a week or so after they purchased your
product to make sure they received the package, or that they
were able to sign up for your online course, or that they
received the e-book.
Any of these suggestions will help put you over the top. Try
them out on your next customer and see what happens!
Similar Job Search:
marketing jobs
marketing job descriptions
advertising jobs
public relations jobs
marketing salaries
sales jobs marketing job titles
marketing internships
Marketing Analyst Jobs
Marketing Internship Jobs
Marketing Manager Jobs
Senior-Level Marketing Jobs
Marketing Specialist Jobs
offering a money back guarantee. But, putting yourself on the
line with a money back guarantee can be a little scary. I'm sure
you're thinking that people might take advantage of you. They
might use the product and then return it.
Yes, it's possible, but if you are offering a quality product
you will come out ahead. Like stated before, most businesses
will experience about a 5% return rate. A 0% return rate is
probably not possible and may not be worth the additional
effort.
Seriously.
Even if your product is fantastic, people will still
misinterpret what you are selling, or just change their mind
about it. And yes, some will try to cheat you, but this can be
side-stepped to an extent by offering a limited time money back
guarantee.
As a side note, if you don't put a time limit on your guarantee,
you'll probably get quite a few refunds around the holidays.
People need money to buy gifts after all. It happens.
In addition to setting a time limit on your money back
guarantee, there are other ways to keep your return rate low.
The most obvious is to offer a good product. If your product
lives up to your customer's expectations and they feel it is a
good value, they aren't going to return it. It's just that
simple.
Now, imagine if your product is more than what your customer was
expecting. You will really minimize your returns. Give away a
bonus that you don't even advertise and that's it, your
customers will be completely sold!
Like mentioned before, set a time limit on your refund. Between
30-days and 90-days is a standard, acceptable amount. The trick
is to make sure to give your unadvertised bonuses during that
time period. This is a great way to reduce the number of refunds
you will experience.
Incredible customer service Another way to keep your customers
happy is by simply checking up on them. Show them that you care.
Most businesses rarely ever do anything like this, even though
customers love it.
Drop them an email about a week or so after they purchased your
product to make sure they received the package, or that they
were able to sign up for your online course, or that they
received the e-book.
Any of these suggestions will help put you over the top. Try
them out on your next customer and see what happens!
Similar Job Search:
marketing jobs
marketing job descriptions
advertising jobs
public relations jobs
marketing salaries
sales jobs marketing job titles
marketing internships
Marketing Analyst Jobs
Marketing Internship Jobs
Marketing Manager Jobs
Senior-Level Marketing Jobs
Marketing Specialist Jobs
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